Telstra goes 70s anime to promote speed of Next G
Telstra’s new ad campaign for the Next G service appears to draw inspiration from a children’s TV serial of the 1970s and 1980s.
Battle of the Planets, a US redubbing of the Japanese anime series Science Ninja Team Gatchaman featuring a group called G-Force.
The new Telstra anime campaign is called “Next G-Force”
LOL, nice character design and decent animation congrats whoever did that… but it’s always so painful when “big brands” try so desperately to “change direction” and be suddenly “cool”.
It’s like someone told them “the kids love anime, we should use that to appeal to them” but failed to describe WHY Anime is popular.
And hey, that mock-asian-accent is it’s only mildly racist, score.
Animatic?
Hi flied lice,
it’s not a mock Asian accent. The voice over is by a Japanese bloke.
Love the ad… but why just the Sydney tunnel. Missing the love here in Melbourne.
Real Asian accent or not, the voice-over sounds a lot like Mr Yunioshi of ‘Breakfast at Tiffanys’ fame….
Barf. Walk the walk before you talk it.
Where did this come from… so disconnected.
Trying way too hard. Fail.
I am not young or interested in anime, but the ad interested me,. caught my attention and I got the takeout they wanted me to.
Full marks for Telstra on this occassion (and no, I do not work for Telstra)
I think it will have cut through and work for them.
yes but will it sell any dongles?
That’s not the Battle of the Planets intro, that was an even later and even sillier redub. The one the kids of the 70s remember is this:
https://www.youtube.com/watch?v=FoO5H_UKCrw
“Surprise attack by alien galaxies from beyond space”. Lol.
I suppose it’s different.
Though I’m entirely unclear why I should buy such a device.
I guess it must be faster with all that zinging and she seems excited about it all, but it seems to be another one of those “ideas that work well for internal use at conferences but shouldn’t be used on customers”
Hey Mark, how about a nice positioning ad for Telstra to get us all settled?
Thanks, Jeremy. That’s the one I remember! I’ve now updated it. Ah, nostalgia…
Cheers,
Tim – Mumbrella
It got my attention. I love anime and after reading some comments above was going to be cynical about the ad (before I’d even seen it). Then I watched it. It’s not that crazy. It looks good AND the message gets through.
Apart from the name-play and the fact it’s an animation, what does it have to do with the Battle of the Planets/Gatchaman? SFA.
And the sword swipe sound is a sharp touch.
I loved Battle of the Planets
nice work, who doesn’t like anime??
don’t care one way about anime(although I hear tentacle porn anime is popular) , but it’s a good ad even to those who are indifferent to anime.
Can they “next g-force” my usb modem to work with my mac? Still not after spending what seems like a year of my life talking to every call centre they have in various parts of asia. Yawn, sigh…