Telstra goes 70s anime to promote speed of Next G

Telstra’s new ad campaign for the Next G service appears to draw inspiration from a children’s TV serial of the 1970s and 1980s.

Battle of the Planets, a US redubbing of the Japanese anime series Science Ninja Team Gatchaman featuring a group called G-Force.

The new Telstra anime campaign is called “Next G-Force”

The campaign from BWM is among the first to be signed off by Telstra’s new director of creativity, innovation, brand strategy and customer experience, Mark Collis. However, a Telstra  spokesman told Mumbrella that the new direction does not mean an end for bickering couple Brad & Emma, regular faces of the Next G campaign.

Collis said: “We’ve stepped out of our traditional ad space to use a creative treatment and situations that are unexpected for Telstra, but make sense, and we hope will get people talking.”

The Next G-Force campaign, which also includes outdoor, press and online, promotes the high speed Telstra Ultimate USB Modem.

The campaign is also accompanied by a series of initiatives negotiated by OMD. Telstra will be covering the cost of all Sydney Cross City Tunnel tolls from 4-8pm today. And Telstra customers who use Jetstar in Sydney and Melbourne will be given priority check-in.


  • Creative Agency: BWM
  • Creative Group Head: Matt Smith
  • Art Director: Matt Ennis
  • Copywriter: Daniel Barrett
  • Agency Producer: Sam Yeomans
  • Media Agency: OMD
  • Strategist: Jacquie Pierson
  • Head of Portfolio Planning: Leisa Wood
  • Account Director: Noel Gate
  • Account managers: Milton Gan & Natali Popovski

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