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Telstra introduces grandpa in BigPond TV ad

Telstra has launched the latest instalment of its long-running BigPond TV ads featuring the father and son characters, Patrick and Daniel.

The seventh episode in the series, created by Belgiovane Williams Mackay, introduces the grandfather character.

It centres on the theme “Don’t let your family grow apart” which is featured in the endline. It aims to build on the original campaign which focused on the dangers of children being left behind in their education.

BWM said: “It’s always a challenge to write scripts for Patrick and Daniel because they don’t have broadband and therefore working the product into the storyline is tricky. Introducing Grandpa we get to understand where the font of misinformation that led to ‘Rabbits’ really began. We get the feeling that the gentle bending of the truth is, in fact, a time honoured tradition that gets passed down from generation to generation.”

In April, Telstra BigPond launched an ad campaign featuring well known Australian sites such as the Sunshine Coast’s Big Pineapple and Melbourne and Sydney’s Luna Park.

Credits:

Agency: BWM Sydney

Production Company: Playbig Films

Director: Rey Carlson

Creatives: Rob Belgiovane (Executive Creative Director)

Rocky Ranallo (Creative Director)

Dave Shirlaw & Jen Barnett (Copywriter)

jade Wannell (Agency Producer)

MRPPP (Post production)

Stellar (Music + Sound Production)

Simon Hadfield (Board Account Director)

Natasha Marsh (Account Director)

David Schneider (Account Manager)

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