Telstra has announced a new loyalty program offering movie tickets, access to live music and sport to customers.
The loyalty program is call ‘Thanks’ and was launched today by Telstra chief marketing officer Mark Buckman today in an attempt to drive customer advocacy.
“Our customers were telling us they wanted to have their loyalty recognised,” said Buckman.
“We want our customers to turn into advocates for our business. They stay longer with you, they spend more money with you and they recommend you to friends and family.”
As part of the program Telstra customers will have access to an exclusive range of movie offers, including $10 movie tickets, through a partnership with Event, Greater Union, Birch Carroll & Coyle, Moonlight and Village Cinemas.
“We are thinking about what our customers want and how can we deliver that,” said Buckman.
“When you look at the price of movie tickets they are anywhere from $19-$23 each and if you are taking the family out its a really big incentive.”
Telstra said the movies offer built on the partnership with flybuys announced last year and would be expanded in the coming months to cover live music and sport..
“In the next couple of months we’ll also be bringing to market the live component and this will see 23 acts come to Australia and we will sponsor those and make tickets available 48 hours in advance,” he said.