Telstra: ‘Our brand was schizophrenic’


Mumbrella chats to Inese Kingsmill, Telstra’s corporate marketing director, Mark Collis, Telstra’s director of creativity and brand content, and Marty O’Halloran, Chairman and CEO of DDB Australia about:

  • The Telstra re-brand and the brief for agencies
  • How the brand was ‘schizophrenic’
  • How Mark Collis’ role and chief marketing officer Mark Buckman co-exist
  • What ROI Telstra expects from the new campaign

Telstra unveiled its new-look logo and positioning at the beginning of this week.



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