Mumbrella chats to Inese Kingsmill, Telstra’s corporate marketing director, Mark Collis, Telstra’s director of creativity and brand content, and Marty O’Halloran, Chairman and CEO of DDB Australia about:
- The Telstra re-brand and the brief for agencies
- How the brand was ‘schizophrenic’
- How Mark Collis’ role and chief marketing officer Mark Buckman co-exist
- What ROI Telstra expects from the new campaign
Telstra unveiled its new-look logo and positioning at the beginning of this week.