Telstra plans to launch new Telstra TV device later this year
Telstra is set to launch an updated version of its television streaming device Telstra TV, due to increasing popularity of its sporting apps.
According to an article published in The Australian, US streaming player Roku – which Telstra holds the exclusive rights to – will build specialised software and hardware for the new Telstra TV.
Similar to Apple TV, Roku currently produces puck-sized devices which enable users to stream movies, TV and other content in high-definition, directly to TV sets.
Set to launch at some stage this year, customers can also expect new content down the track.
Joe Pollard, Telstra marketing and media chief, told The Australian “some unique changes” would be made to the platform which would consist of bespoke software.
The current Telstra TV service allows customers to play subscription video on demand including Bigpond movies, Foxtel Play, Netflix, Stan, Yahoo!7, SBS On Demand, ABC iview, Tenplay, Nine Now and AFL and NRL sporting apps.
The Telstra TV device currently costs $109.
Telstra has been approached for comment.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Interesting news. It shows that as long as you have meaningful, important and (preferably) exclusive content, you can still find a place in my living room. All global tech giants (e.g. Apple, Microsoft, Google) prefer us to use one-box-to-rule-all-content and stay within their digital lifestyle ecosystems but if you have what people want, you can still have a go at it – especially if you are a giant telco.
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