Telstra promotes its bundles with a lizard looking for alone time in ads from The Monkeys
A disgruntled lizard is being used by Telstra to front a campaign to promote its new bundle packages, created by The Monkeys.
The ads show the pet lizard getting peeved when family members turn the channel while it is watching a TV show featuring a fellow reptile. After it happens a third time the lizard takes control of the remote.
The campaign, created by the Monkeys, promotes new packages and pricing unveiled by the telco last week and will include a 30-second TVC, a 60 second infomercial aired during daytime TV, digital, press inserts and letter box drops. There will also be limited radio spots.
Telstra’s new Entertainer Supreme Bundle includes Foxtel channels, Wi-Fi modem for new home broadband customers for up to three times faster home Wi-Fi than the previous model and an IQHD set top box providing customers the ability to pause and rewind live TV and record multiple programs simultaneously.
Stuart Bird, director fixed broadband and bundles said the Entertainer Supreme Bundle catered to the trend of Australian families “triple-screening” their entertainment in the home.
“Our research has shown that families are increasingly triple-screening: they are consuming content not just on television but increasingly on tablets, smartphones and laptops, often at the same time,” Bird said.
