Telstra promotes NRL Digital Pass with ‘glam rock music video’

Telstra has jumped on the musical ad bandwagon with its new campaign promoting the NRL Digital Pass from Telstra.

The campaign, from The Monkeys, consists of a “glam rock music video” which features current and past NRL players performing to an original song called ‘Straight In Your Eyes’, which is available for download from and iTunes.

Last month Foxtel launched its ‘Simply Obsessed’ spot for the NRL featuring a cover of Tina Turner’s ‘Simply the Best’.

Telstra’s director segment marketing Andy Bateman said: “Straight In Your Eyes is all about demonstrating in a bright, fun and engaging way the content, services and excitement of all that the NRL Digital Pass has to offer. We’re trying to connect with fans and show them what NRL Digital Pass can do.

“You’ll see league legends Steve Menzies, Mark Geyer and Wendell Sailor as well as State of Origin star Josh Morris like you’ve never seen them before, not to mention a pink leotard that almost steals the show.”

It promotes Telstra’s NRL Digital Pass which allows consumers to watch live NRL on their mobile or tablet device and the music video is supported with 30 second and 15 second commercials, a print execution, social/digital support and the downloadable single.

The Monkeys ECD Scott Nowell said: “Writing a big hair, big chorus glam rock tune featuring NRL stars past and present was a dream.

“NRL fans always want more out of the game and as the singer says, it’s live games, replays, stats and even stuff for your ears, straight in your eyes.”

The commercial was directed by Owen Trevor at Rabbit Content.


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