Telstra recruit Jimmy Barnes to promote network coverage
Telstra has recruited Jimmy Barnes for its latest campaign promoting its network coverage which centres around the telco’s commitment to ‘Whatever it takes, to bring you Australia’s best mobile experience’.
Created by DDB Sydney, the spot sees Barnes, dressed in a high visibility yellow jacket and playing the role of a Telstra technician, talking about the “star treatment” Telstra customers get on the Telstra network while he and other technicians build the network.
It ends with the star saying, “At Telstra we care about your mobile experience”, to which a Telstra worker replies “and we want to be famous for it”.
https://www.youtube.com/watch?v=XFBbF6z–ns
He’s a working class man
I don’t think I’ve seen such an “ambitious creative idea” as this celebrity endorsement in ages. Ground-breaking.
Ultra lame concept. Totally false and embarrassingly stupid. Who are they trying to kid? Telco customers want service, not celebrities.