Compare the Market pushes 30 June deadline in new meerkat ad

Compare the Market is urging consumers to visit the site the compare health insurance options ahead of June 30 to avoid the health tax in a new ad with the insurer again using its successful meerkats in its latest campaign, this time with its ‘head of IT’ Segei rushed to hospital suffering from stress as a result of consumers mistakingly visiting the url to compare health insurance options.

Created by VCCP, the spot is seen from Sergei’s perspective as he is rushed to hospital where he is visited by Aleksandr Orlov who comes with flowers to tell his ailing head of IT to get back to work as he is already four days late.

Grant Waldeck, spokesperson at, said: “The latest TVC is big news in the evolution of the meerkats in Australia. It’s the first time we see the world through Sergei’s eyes and feel firsthand his mixture of love and frustration at his over-bearing boss Aleksandr. We’re proud of the meerkats and the enjoyment they bring to consumers across Australia. As cute as they are, they do tell an important message. In this case, it’s that consumers should be mindful that 30 June is fast-approaching, and they should take this opportunity to think about their health insurance options in order to avoid a higher-than-necessary tax bill.”

The spot follows on from the brands March campaign which urged consumers to compare insurance options prior to the health insurance price increase from April 1.

In March,  VCCP managing director Peter Grenfell told Mumbrella the ‘Tough Decisions ad was “probably 70 per cent a new ad and 30 per cent an old ad”.

“The first couple of ads we did when we started a year ago were change the logo and change the voiceover, gradually over time the ads have become more and more tailored and more and more Australian,” he said.


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