Telstra CMO Pollard has shaken up marketing team
Telstra chief marketing officer Joe Pollard has created a new role of executive director of retail in a move that sees consumer marketing lead Inese Kingsmill and segment marketing director Andy Bateman’s roles abolished.
The latest shake-up at the telco sees Pollard create a singular position overseeing the brand, with Kingsmill and Bateman moving to new, as-yet-undisclosed roles.
Telstra has launched a global search for an executive to take on the newly-created brand custodian role, at the same time announcing a number of other changes within the marketing group under Pollard’s guidance.
“A new role of executive director, retail marketing will enable a dedicated focus to the retail business unit,” Pollard said in a statement.
“This new ED role will also be responsible for the overall direction of the brand, working with the other customer segment groups. A global search for an executive to fill the role has commenced.
Inese Kingsmill: exploring other opportunities within Telstra
“Inese Kingsmill, who held the position of director, consumer marketing, has Joe’s full support in exploring other opportunities within Telstra to take advantage of her enterprise leadership capability,” Pollard said.
“Inese has worked extremely hard in the last year leading the consumer marketing group, and made a significant contribution to CMO over the past five years in guiding our brand to where it is today.”
As part of the restructure Andy McFarlane will assume the position of acting director of the GES Australia marketing team which oversees Telstra’s relationships with government and enterprise customers.
Pollard said the GES role had been championed by Batemen.
“This is a move I know Andy Bateman has encouraged and supported as part of a planned transition for him in pursuit of broadening his career,” she said.
“I want to thank Andy for his contributions in guiding CMO in its evolution over the past few years, including leading all customer segments in his time and, in particular, for the past period across business, GES and international marketing as well as the Awards programme and the CIC.
“Andy and his team have managed a transformation of the segments in a dynamic and changing industry.
“I will also support Andy as he considers other internal opportunities over the coming weeks,” McFarlane said.
There will be no organisational change to the marketing enablement team led by Nick Adams or the RIA team lead by Liz Moore.