Telstra victorious against AOC as Federal Court rules on guerrilla ‘I go to Rio’ campaign

October 25, 2017 3:45

The ongoing legal fight between the Australian Olympic Committee and Telstra over the telco’s promotion of the Seven Network’s Olympics app has come to an end with the Federal Court comprehensively rejecting the AOC’s appeal.

Launched during the lead up to the 2016 Olympics and featuring Peter Allen’s 1980s hit ‘I go to Rio’, the Telstra campaign promoted the Seven Network’s streaming app despite the telco not being a sponsor of the sporting event itself.

The final frame of Telstra’s ad promoting Seven’s Olympic streaming app

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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