Telstra wants customers to Thrive On Christmas in tech-celebrating festive ad

October 28, 2016 6:08

Telstra will launch the latest installment of its new Thrive On position over the weekend with an ad celebrating Christmas and urging customers to give the gift of connection.

The work continues the rambling poetry theme adopted in the launch ad released in July which re-positioned the brand as a gateway to a magical world through technology.

A second ad in the series which stepped away from the poetry theme focused squarely on Telstra as an entertainment hub calling it “The most entertaining place on earth”.

The new campaign from The Monkeys opens with a forest of fir trees and then cuts to a man creating a virtual reality Christmas tree and a garden festooned with Christmas lights turned on with a phone app.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Peter Batson 2 Dec 17

Telstra’s 2017 Christmas TV commercial causes our family to roll our eyes in unison at the wankiness of it all, with the ad’s clunky, poetic theme and its cloying trendiness. “We can wave hello to our nearest and dearest even when they’re not near us” – give me a break. The sooner the Yuletide is over and this incredibly annoying commercial disappears into the ether, hopefully never to return, the better off we’ll all be.

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