Telstra wants customers to Thrive On Christmas in tech-celebrating festive ad

Telstra will launch the latest installment of its new Thrive On position over the weekend with an ad celebrating Christmas and urging customers to give the gift of connection.

telstra-christmasThe work continues the rambling poetry theme adopted in the launch ad released in July which re-positioned the brand as a gateway to a magical world through technology.

A second ad in the series which stepped away from the poetry theme focused squarely on Telstra as an entertainment hub calling it “The most entertaining place on earth”.

The new campaign from The Monkeys opens with a forest of fir trees and then cuts to a man creating a virtual reality Christmas tree and a garden festooned with Christmas lights turned on with a phone app.

Throughout the ad features people chatting in their phones using Facetime, taking selfies, cooking swimming and connecting across the world.

“This is the season for magic, where we can give old traditions new life,” the voice over says.

“We can make moments good in ways we didn’t think we could. We can wave hello to our dearest even when they are not near us.”

The ad then goes on to close with the line: “Give the gift of connection this Christmas”.


  • Client: Telstra
  • Agency: The Monkeys
  • ECD / Co-founder: Justin Drape
  • CEO / Co-founder: Mark Green
  • Executive Planning Director / Partner: Fabio Buresti
  • Managing Director: Matt Michael
  • Copywriter: Archana Murugaser
  • Art Director: Chloe Banicevic
  • Creative team: Dennis Koutoulegenis, Jake Rusznyak, Chris Ching, Ben Gartland, Cyndall McInerney, Alice Schofield
  • Group Content Director: Kat Kelly
  • Sr. Content Director: Jake Tucker
  • Content Director: Sam Wallace
  • Content Director: Kate Oliver
  • Sr. Content Manager: Ashleigh Sorenson
  • Context Executive: Katherine Kennedy
  • Context Executive: Jessica Peake

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