Telstra’s Belong pitches its media account
Belong, Telstra’s lower-cost telco, has placed its media account account out to pitch.
A Telstra spokesperson told Mumbrella: “We can confirm that Belong currently has a pitch for media underway. Given this is a live process it would be inappropriate for us to comment further at this stage.”
The account currently sits with OMD. Mumbrella has contacted the agency for comment on whether it will be defending the account. OMD also holds the master media account for Telstra.
On the creative side, Belong assigned Clemenger BBDO Melbourne to its creative account in 2017 and produced the ‘Together We’re Different’ campaign. Last year, the brand asked consumers to consider their carbon thumbprint in a campaign from Deloitte Digital.
