Telstra’s introduces social media loving farmer to promote mobile network

Telstra is sharing videos across social media in the aim of demonstrating what happens when customers are “on the largest reliable mobile network in Australia”.

The #trendingfarmer series introduces viewers to the app-obsessed farmer character who usesInstagram to share selfies, but is not allowed to use Tinder.

https://www.youtube.com/watch?v=fBSQGrlhABU

Created by R/GA the videos have been published YouTube and are being promoted on Telstra’s content marketing hub. Telstra also worked with OMD on the videos.

https://www.youtube.com/watch?v=VSM5_dMG8FE

https://www.youtube.com/watch?v=JSbjOTm6lc4

https://www.youtube.com/watch?v=kBpwetcQEGA

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics mobile network OMD R/GA Telstra

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Comments: 1

Harry Balzac 2 Jul 14

Great casting. Solid script. Good work.

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