Temple & Webster launches third iteration of ‘Imagine’ brand campaign via Dentsu Creative
Online furniture retailer, Temple & Webster, has launched the third instalment of its highly successful ‘Imagine’ brand platform via Dentsu Creative, which targets Aussies looking to get warm this winter.
The campaign brings to life the brand’s promise that whatever you’re imagining you can get at Temple & Webster.
“’Imagine’ is a rich brand platform and it was fun to bring it to life for winter because we all know where we’d rather be on those frosty mornings,” said Gillian Dalla Pozza, associate creative director at Dentsu Creative.
Leisa Ilander, fellow ACD, added: “We’d rather be in bed! Our campaign shows how the right furniture and homewares can make your home the perfect place during those pesky cold months.”
The brand wanted to tap into an uncomfortable reality for many Australians – that despite the ‘sunburnt country’ image we promote to the world, it can still get toe-numbingly cold in our homes during winter.
“Apart from creating physical warmth, there is enormous power in how the right furnishings can enhance mood and atmosphere, lifting our spirits and improving wellbeing,” said Joana Barros, chief marketer at Temple & Webster.
“For this campaign, our stylists were tasked to create a series of cosy sanctuaries full of warm layers and textures to show how Temple & Webster can make you feel, quite literally, hugged by your home,” she continued.
“And, of course, there’s also the convenience of shopping online comfortably from home with Temple & Webster.”
The campaign is live across OOH, cinema and YouTube.
Credits:
Temple and Webster:
Chief marketing officer: Joana Barros
Creative director: Chris Deal
Senior project manager: Tess Mion
Stylists: Vanessa Colyer Tay, Allira Bell, Kim Caruso
Designers: Emma Kiner, Sabina Pyper
Products: Vanessa Ross, Alexandra Reid
Creative agency: Dentsu
National head of production: Craig Sloane
Associate creative directors: Gillian Dalla Pozza & Leisa Ilander
Strategy partner: Graham Alvarez-Jarratt
Managing partner: Katie Morgan
Group account director: Nicky Webster
Senior account manager: Nikki Quilter
Film & photography produced by: Photoplay
Director: Stef Smith
EP/ producer: Florence Tourbier
Photographer: Mark Clinton
Stills producer: Ross Colebatch
DOP: Andy Commis
Editor: Mark Bennett
Casting: i4 Casting
Post production: White Chocolate
Sound: Rumble
Media agency: Zenith
Managing director: Jonny Cordony
Account director: Samantha Thomas
Investment director: Hannah Tsui
Strategy director: Alicia Fowler
Group investment director: Katharine Sherlock
Digital director: Jinling Soh
Group business director: Rishika Sethi
Digital manager: Victor Arambulo
Senior account executive: Tristan Zamora
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Campaign
Dentsu Creative
Gillian Dalla Pozza
Imagine
Joana Barros
Leisa Ilander
Temple & Webster
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