Ten begins publicity push for Lisa Wilkinson joining The Project
Ten has released commercials promoting Lisa Wilkinson’s imminent arrival at its nightly news and current affairs program, The Project, showing her at the desk with her future co-hosts Waleed Aly, Carrie Bickmore and Peter Helliar.
The promo features Helliar trying to answer the voiceover’s question: “In 2018, guess who’s coming to The Project?”
https://www.youtube.com/watch?v=7_kbljvdg5M
Helliar goes through various options including Hugh Jackman, Dave ‘Hughesy’ Hughes and the “woman from Game of Thrones”.
I won’t be watching – missed the demographic entirely.
Really i think maybe you missed the point she brings in a whole new audience and not affecting the current who all love her.
@Seano – It certainly reads like you’re somewhat connected to the situation, though I do agree that she’ll bring a whole new audience, but completely disagree it not affecting the current. Lisa’s following is galaxies apart from The Projects current talent line-up. When her endorsements start taking leverage, such as the spruiking of Nutra-Life Kyolic in the breaks, one suggests the current audience will fall off the edge with the blatant commercialism of her image. I also fail to see how Roving Enterprises entered into this agreement without being heavily leaned on by Ten Networks future owners at the stage it was announced, she is not a cultural fit for their organisation and creative structure.