Ten begins publicity push for Lisa Wilkinson joining The Project
Ten has released commercials promoting Lisa Wilkinson’s imminent arrival at its nightly news and current affairs program, The Project, showing her at the desk with her future co-hosts Waleed Aly, Carrie Bickmore and Peter Helliar.
The promo features Helliar trying to answer the voiceover’s question: “In 2018, guess who’s coming to The Project?”
Helliar goes through various options including Hugh Jackman, Dave ‘Hughesy’ Hughes and the “woman from Game of Thrones”.
In October last year Wilkinson announced her departure from Nine’s breakfast show Today. Within an hour of Wilkinson posting the news on Twitter, Ten announced she was joining The Project in a senior editorial and hosting role, which would include hosting The Sunday Project and sitting alongside Bickmore, Aly and Helliar on weekday editions of the show.
Ten subsequently also announced Wilkinson would be executive editor of Ten Daily, the network’s forthcoming new website. She previously had the honorary title of editor-at-large with the Huffington Post Australia, although only filed a handful of articles before the plug was pulled on the joint venture with Fairfax in November.
Georgie Gardner has subsequently been announced as Wilkinson’s replacement on Today.
I won’t be watching – missed the demographic entirely.
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Really i think maybe you missed the point she brings in a whole new audience and not affecting the current who all love her.
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@Seano – It certainly reads like you’re somewhat connected to the situation, though I do agree that she’ll bring a whole new audience, but completely disagree it not affecting the current. Lisa’s following is galaxies apart from The Projects current talent line-up. When her endorsements start taking leverage, such as the spruiking of Nutra-Life Kyolic in the breaks, one suggests the current audience will fall off the edge with the blatant commercialism of her image. I also fail to see how Roving Enterprises entered into this agreement without being heavily leaned on by Ten Networks future owners at the stage it was announced, she is not a cultural fit for their organisation and creative structure.
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