Ten Bold secures highest multi-channel share of Tuesday night
Newly rebranded Ten Bold delivered the highest multi-channel share of the evening, despite an ongoing court battle against Nine’s The Australian Financial Review over its previous name, Ten Boss.
The channel, which ran repeats of Bondi Rescue and CSI: Miami, achieved a 4.3% share of audience, making it the most-watched multi-channel of the evening, ahead of 7Two’s 4% share.
10 Bold had the biggest audience share for a multi-channel last night
However, Seven’s Big Bash League helped the channel to the highest share of the night – at 19%, ahead of Nine’s 17.9%, ABC’s 11.8% and Ten’s primary channel share of 9.4%.
From a network perspective, Seven also took the lead with an average share of 28.4%, slightly ahead of Nine’s 27.1%.
Coverage of the Big Bash match between the Sydney Thunder and Brisbane Heat managed a metro audience of 531,000 for session one, and 435,000 for session two. The innings break was the most-watched part of the coverage, according to OzTAM’s overnight figures, with a metro audience of 611,000, however play could have been running overtime, accounting for this higher figure. Nationally, the audiences climbed to 811,000 and 650,000 for sessions one and two, while the innings break pulled 889,000.
The Big Bash dominated all key advertising demographics, the 16-39s, 18-49s and 25-54s.
On Nine in the same time slot were two repeats of The Big Bang Theory, which averaged 413,000 and 420,000 respectively, while Ambulance Australia captured 350,000 metro viewers.
But the most-watched program of the evenings was Seven’s 6pm news bulletin, which had a metro audience of 905,000. Nine News’ audience was 842,000. Nine was more popular in Sydney and Melbourne, while Seven News led in Brisbane, Adelaide and Perth.
