Ten challenges for supremacy in Melbourne
The ratings performance of MasterChef has been so strong that it came within a whisker of pulling Ten to the almost unheard of number one slot in food-loving Melbourne last week.
The broad appeal of the daily show has strengthened Ten in what many had predicted would be a much tougher time for the network. The extent of that comes in an analysis of the ratings data from OzTam for last week.
While across the five metro areas, Nine won the network week with a 27.1% share, followed by Seven with 26.4% and Ten with 24.5%, the story was very different in individual cities. None more so than in Melbourne where although Seven was the most watched channel with 26.8%, Ten was just 0.1% behind on 26.7%. Nine followed with 25.2%.
The outcome will be particularly pleasing for Ten because its strategy is about targeting a younger, advertiser-friendly demographic rather than winning across the board.
But MasterChef is playing a major role in broadening its reach. Last week, other than news and current affairs, it was the highest rating daily show on any channel, averaging an audience of nearly 1.4m.
Meanwhile, the extent of Nine’s disappointment with HomeMade was underlined by the Tuesday night episode being only the 54th highest rated programme of last week, while the Sunday broadcast was 58th. The show has now been moved to double episodes on a Tuesday night.
Top rated 20 TV shows – week 23:
1. State of origin (Match) – Nine 2.3m
2. Seven news: Sunday – Seven 1.8m
3. Seven news: Monday to Friday – Seven 1.6m
4. Talkin’ ’bout your generation – Ten 1.6m
5. Nine news – Nine 1.6m
6. NCIS: 8:30pm Tuesday – Ten 1.6m
7. State of origin (Pre-match) – Nine 1.6m
8. Masterchef Australia: Sunday – Ten 1.6m
9. The Zoo – Seven 1.5m
10. Sunday night – Seven 1.5m
11. Today Tonight – Seven 1.4m
12. 60 Minutes – Nine 1.4m
13. Find my family – Seven 1.4m
14. Bones – Seven 1.4m
15. Seven news: Saturday – Seven 1.4m
16. Masterchef Australia: Weekday – Ten 1.4m
17. Merlin – Ten 1.3m
18. NCIS: 9:30pm tuesday – Ten 1.3m
19. Better Homes and Gardens – Seven 1.3m
20. Two and a half men: Monday – Nine 1.3m
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