F.Y.I.

Ten confirms deal with Twitter Amplify

November 19, 2013 1:55

Channel Ten has announced a partnership with Twitter Amplify.

The announcement:

Network Ten today announced a partnership with Twitter Amplify, the social media platform’s innovative advertising program.
The partnership will allow Network Ten and its sponsors to publish in-Tweet, real-time video content through Network Ten’s Twitter feeds.
The announcement is the latest addition to Network Ten’s TV everywhere strategy, which launched in September this year with the new and improved website and app, tenplay.

Network Ten Chief Sales Officer, Louise Barrett, said: “We’re really excited about this latest addition to our digital advertising offering.
“Twitter and television go hand-in-hand. Audiences are increasingly discussing television in the social space, sharing their reactions to nail-biting season finales and thrilling sporting moments. We want to make the most of this new dynamic between audiences and programming.

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