News

Ten dominates ratings with more Big Bash success

The Big Bash League took Ten to its second consecutive weekday win for 2017, triumphing over news and continuing cricket’s recent dominance of the non-ratings period.

Melbourne Stars took on the Adelaide Strikers at Melbourne’s home ground, the MCG, with the two-wicket win attracting an average metro audience of 894,000, according to OzTAM’s overnight preliminary metro ratings.

The match was the most watched non-news program for the evening and across key advertising demographics, 16-39, 18-49 and 25-54.

Melbourne had the largest audience tuning into the Big Bash clash with an average metro audience of 365,000 compared to Sydney’s 181,000 and Adelaide’s 126,000, while Brisbane and Perth saw the least amount of viewers for the match.

The Project pulled in 493,000 viewers, while Family Feud had 410,000 tuning in, helping Ten to a night-winning average overall audience share of 19.9%. 

Nine’s 16.5% share took them to second place with the second half of its news bulletin at 6.30pm pulling in 884,000 and the 6-6.30pm session managing 845,000. The popularity of Nine’s news and current affairs continued with A Current Affair managing 708,000. The Big Bang Theory repeat episodes then managed 513,000 followed by 500,000.

Seven came in third for the night with 14.5% despite Seven News being the most watched program for the evening with 927,000. Highway Cops also managed 532,000, while The Chase saw 515,000 tune in, finishing with First Dates UK on 422,000.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing