Ten angers Queensland and SA fans with ad error and delayed broadcast for Big Bash match

KFC t20 big bash league logo 2014/15Network Ten has become the latest broadcaster to feel the ire of sports fans for delaying the showing of the Big Bash League matches in two key markets and interrupting last night’s Super Over in regional Queensland with ad breaks.

Last night’s match between the Melbourne Stars and Sydney Sixers was shown on delay in both Adelaide and Brisbane due to the return of The Project, with many fans learning the result of the match before it had finished airing in those markets thanks to news and social media websites.

Several regional Queensland viewers took to the Big Bash Facebook page directly after the match ended to complain that Ten programmers had also inserted an ad break in the middle of the first ‘super over’, leaving them to miss what happened.

A Ten spokesman said this had occurred due to a “a presentation error made by Southern Cross Ten in Queensland” adding “Southern Cross Ten apologises to viewers for this interruption”.

In Perth the three-hour time difference has led Ten to show the matches on digital HD channel One and then replayed again later on the main channel, but it has delayed the showing in the other capital markets to keep it on the main channel.

Last year both Nine and Seven Networks came under fire from sports fans for failing to show the NRL and AFL finals live in high definition, while Nine’s delayed broadcasts of NRL games has also come in for criticism from sports fans.

The Ten spokesman told Mumbrella the “majority of matches” will be live everywhere, but earlier start times this season had led to the delays in broadcasts for Brisbane and Adelaide.

He added: “The decision to broadcast the Big Bash on one channel in Brisbane was made for production reasons.

“It is Network Ten’s view that for consistency and to stop audience confusion, it is better for matches to be broadcast in full on one channel, rather than splitting it across different channels. Network Ten is always trying to bring matches to as many people as possible.”

Facebook ten anger at Big Bash errors

Alex Hayes


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