Ten furthers investment in sport with the appointment of Sydney sport sales manager, Susan Young
Ten has further backed its investment in sport with the appointment of a Sydney sport sales manager. Susan Young joins from 14 years with Nine, and will be responsible for driving sport sales revenue in the Sydney market.
Young commences her role on 15 July, and will report in to Ten’s national sport sales director Nisar Malik.
Young starts at Ten on 15 July
The announcement comes as Ten prepares for its second half line-up of sport, and will complete the sport sales team, which sits within the national sales team. The team includes specialists in strategy, integration and digital across all markets.
Ten’s national sales director Lisa Squillace said the expansions continues the plan put in place following Ten’s split with MCN.
“When sales was brought back in-house to Ten, our objective was to build an experienced, platform-agnostic sales team,” said Squillace.
“With a huge back half of sport live on Ten, including unprecedented digital rights for the Rugby World Cup 2019 and 2019 Melbourne Cup Carnival, it was also an important part of our strategy to develop a dedicated team of multi-skilled and multi-platform sport sales specialists. The appointment of Susan completes our sport sales structure. She will make a fantastic addition to the team.”
Malik said Ten was excited to have Young joining the team.
“We’re pumped to have Susan join the Ten Sport family. She is a seasoned sales professional with extensive broadcast and digital experience. I’m really looking forward to having her join the team and lead sports sales in Sydney. We’re focused on making sure our partners can ‘access all areas’ across 10’s ecosystem of brands and we’re ready to go.”
Young joins from Nine where she spent 14 years, most recently as group business manager.
Young said: “I’m so excited to be joining the Ten Sport sales team. They have a lot of momentum in market and are building something amazing. Rod [Prosser], Lisa and Nis have a clear, innovative vision and I can’t wait to get into it and kick some serious goals.”
Ten’s second half of 2019 will include the Supercars and The Rugby Championships, including the Bledisloe Cup, as well as the big matches from the Rugby World Cup 2019 from September 10, including all Wallabies games.
In November, the network has the rights to the 2019 Melbourne Cup Carnival which includes four days of racing. The network spent $100m on five years’ worth of rights for the event, winning it from Seven which hold the rights to all other races.
