News

Ten gets ‘playful’ with Bingle and The Living Room

Ten has announced two new commissions – a reality show featuring former Tourism Australia ambassador Lara Bingle and The Living Room, “a brand new take on lifestyle” – in what it describes as a move to a more “playful” schedule.

Being Lara Bingle has been commissioned from Eyeworks, the company behind Gangs of Oz and Calgoorlie Cops. The Living Room is from WTFN whose other shows include Ten’s Bondi Vet and Keeping Up With The Joneses.

According to Ten’s announcement on the Bingle series:

“She’s young, beautiful, and famous. One of the most “Googled” names in Australia, Lara Bingle invites us into her life in this access-all-areas observational documentary series that will take us behind-the-scenes of her private life for the very first time.

“From a string of high-profile relationships, to leaked topless photos, controversial car chases, and endless swimsuit spreads, Lara Bingle has proved to be a solid gold tabloid darling from the get go. Featuring a core cast of her closest celebrity friends and family, Being Lara Bingle will follow both Lara’s professional and personal exploits. Lara Bingle – Who the bloody hell is she? We’re about to find out.”

the living room castAnd Ten describes The Living Room as:

“A brand new take on lifestyle. Hosted by Amanda Keller and a dynamic entourage of co-hosts; Chris Brown, Barry Du Bois and Miguel Maestre, The Living Room delivers a must-watch mix of engaging personalities, entertaining studio banter and riveting video segments. Our team of experts and extroverts from the lifestyle spectrum will help you explore a brand new take in ‘How to?’ ‘Where to?’ and ‘Why?’”

Ten’s chief programming officer David Mott said: “This new slate of commissions is part of the continued plan to reset our connection point with TEN’s viewers in 2012 and build a range of programs that thoroughly surprise and entertain across the genres.

“Being Lara Bingle and The Living Room are the first of a series of programs we plan to introduce to this year’s line up, deliberately developed to introduce a different, more playful flavour to our schedule, and one we are sure our audience will not only embrace but celebrate.”

The commissions are lower key than some of Ten’s big moves of the last two or three years including the failed stripped reality contest the Renovators, the successful Masterchef, the announced-then-cancelled Don’t Stop Believing, the now cancelled 6.30PM (then 6PM) With George Negus, what is now a schedule staple The Project, and this week’s launch of Breakfast.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.