Ten launches co-branded travel marketplace with Travlr
Ten has partnered with Travlr on a co-branded online travel marketplace – 10 Travlr.
10 Travlr will give Ten’s audiences access to travel deals, with a dedicated transactional and editorial website, and a half-hour travel show.
The partnership will exist across several platforms and include editorial content and a TV show
Ten’s CEO Paul Anderson said the content will match with Ten’s programming.
“Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity, Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1 Australian Grand Prix,” said Anderson.
“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business. We’re looking forward to working with the Travlr team as we integrate their services across our platforms.”
Travlr’s global commercial director, Gordy Bayne, said the partnership would have a focus on strong content.
“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience. 10 Travlr will be an end to end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content,” Bayne.
“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”
Travlr was launched by Simon and Lani te Hennepe, who also founded The Bali Bible. It specialises in transactional and scalable digital content and reports a customer network of over 500,000.
