Ten names Lou Barrett as executive general manager in the wake of MCN sales merger
Lou Barrett speaking at last year’s Mumbrella 360
Network Ten’s sales head Lou Barrett has been given the role of executive general manager, as the broadcaster’s sales team moves across to sales house MCN.
In the new position Barrett, who has held senior roles at ACP, Nine and Macquarie Radio, will continue to “build the relationships between Ten and our advertisers” and oversee Ten’s commercial integration division.
The announcement comes days after the 120 staff formerly under Barrett within Ten moved across to MCN, which the broadcaster took a stake in in June as part of a wider tie up with Foxtel.
Paul Anderson, CEO of Ten said in a statement: “With the sales representation agreement between Ten and Multi Channel Network [“MCN”] taking effect on September 1, I’m very pleased that Louise has agreed to take on a new, important role in managing and continuing to build the relationships between Ten and our advertisers.
“She will also work closely with MCN to ensure we deliver the best possible service and results for our clients.”
Barrett is well known for her deep relationships in the industry, and has close ties with Katie Page the CEO of Harvey Norman, one of the network’s biggest advertisers.
On her new position Barrett said: “The media business is largely built on relationships and I will be focusing on making Ten’s already strong advertiser relationships deeper and more effective.”
In the wake of the merger Ten and MCN the TV network reported that of Ten’s 150 sales staff 120 will move across to MCN, 20 are staying with Ten while the other ten have left the company.
Nic Christensen
Declaration of interest: MCN is currently advertising with Mumbrella.
It’s not the 80’s.. “The media business is largely built on relationships and I will be focusing on making Ten’s already strong advertiser relationships deeper and more effective.”
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Relationships is 20% and Ratings and shows is 80%
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Relationships only count at the cash register not warm and fuzzy stuff. With all these allies tell me what a client will do – buy a relationship or buy the best deal around for their business.? If these things have been so important how come 10’s share of the pie has been consistently sub 20 apart from the improvement in recent months due to Masterchef etc.
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This is all going to get very, very messy if/when ACCC knocks it back. Ten shares at lowest point ever today, 17 cents.
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Congrats Lou.
IPG Mediabrands is thrilled for you!!!
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Finally! Some intelligence from the TEN Network.
Lou is a client focused executive and brilliant at that too.
She, with her team, have driven relationships with advertisers and agencies that have fueled TEN’s revenue growth.
A great decision that will deliver for TEN for the foreseeable future..
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