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Ten names Lou Barrett as executive general manager in the wake of MCN sales merger

Lou Barrett speaking at last year's Mumbrella 360

Lou Barrett speaking at last year’s Mumbrella 360

Network Ten’s sales head Lou Barrett has been given the role of executive general manager, as the broadcaster’s sales team moves across to sales house MCN.

In the new position Barrett, who has held senior roles at ACP, Nine and Macquarie Radio, will continue to “build the relationships between Ten and our advertisers” and oversee Ten’s commercial integration division.

The announcement comes days after the 120 staff formerly under Barrett within Ten moved across to MCN, which the broadcaster took a stake in in June as part of a wider tie up with Foxtel.

Paul Anderson, CEO of Ten said in a statement: “With the sales representation agreement between Ten and Multi Channel Network [“MCN”] taking effect on September 1, I’m very pleased that Louise has agreed to take on a new, important role in managing and continuing to build the relationships between Ten and our advertisers.

“She will also work closely with MCN to ensure we deliver the best possible service and results for our clients.”

Barrett is well known for her deep relationships in the industry, and has close ties with Katie Page the CEO of Harvey Norman, one of the network’s biggest advertisers.

On her new position Barrett said: “The media business is largely built on relationships and I will be focusing on making Ten’s already strong advertiser relationships deeper and more effective.”

In the wake of the merger Ten and MCN the TV network reported that of Ten’s 150 sales staff 120 will move across to MCN, 20 are staying with Ten while the other ten have left the company.

Nic Christensen 

Declaration of interest: MCN is currently advertising with Mumbrella.

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