Ten Network introduces live poker game for revenue raiser

poker tenChannel Ten’s digital channel One is to start airing a Tuesday night show in which viewers can play along live to poker hands being shown on screen in the hope of winning $500.

Poker Showdown, which has already been tested in regional broadcasts, sees four  Texas Holdem poker hands drawn on screen along with a five card board. Viewers have two minutes to send in a 55c text guessing the winner. Those guessing correctly go into a draw to win a Sanity music voucher ranging from $100 to $500 with each winner announced before the next hand begins.

There are eight games within each one hour show.

Mobile technology firm OpenMarket and Southern Cross Austereo were involved in developing the show. Robert Huxley, executive producer of the show, said: “We have broken new ground. We are delighted with how successfully the show ran in such a dynamic format with winners announced virtually instantly. We know this is an Australian first, but it may also be a world first.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.