Ten News making headway with shift back to local

While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.

Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily hold across the board.

10 News First comes on at 5pm each night, up against two of the biggest programs on commercial TV: The Chase and Tipping Point, both game shows that appeal to audiences well past the work-commuting age.

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