F.Y.I.

Ten to use MCM Entertainment video player

November 1, 2010 10:16

Ten has selected MCM Entertainment to provide the technology for its online video player.

The announcement:

Network Ten to deploy its new generation Online Video Platform across the network’s broadcast brands, including the offerings on TEN, ONE and the soon-to-launch ELEVEN. Network Ten’s selection of movideo follows an international competitive tender.

The TEN Digital team and the movideo team will work in partnership to enhance Network Ten’s online video strategy and deliver a solution that drives optimum consumer engagement with its broadcast brands online. movideo is the Online Video Platform developed in Australia by mcm. movideo has powered mcm media’s online proprietary music video and audio streaming service Digital Entertainment Network (DEN) for the past two years. Using movideo, DEN is now the largest music audio visual streaming platform in Australia other than YouTube. movideo now supports DEN to deliver 7.2 million video, audio and advertising files to around one million users every month via mcm’s sites and syndication to partner sites.

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