Ten programming boss Mott: No Plan B if the Renovators doesn’t work

http://youtu.be/lnCbt1WwaJk

David Mott, chief programming officer at Ten, has said there is no backup plan if Ten’s new reality contest The Renovators flops.

Speaking at last night’s launch of the show, Mott was asked if there was a Plan B. He told Mumbrella: “No. We’re actually so certain about the series. We’re very happy with the way it looks, the opportunity it brings for clients and for advertisers and for viewers – there’s something in it for everyone.”  

He declined to predict how the show would rate, but asked whether he would be satisfied with a debut audience of 1.5 million, he answered: “I’ll take that.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.