Ten programming boss Mott: No Plan B if the Renovators doesn’t work
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David Mott, chief programming officer at Ten, has said there is no backup plan if Ten’s new reality contest The Renovators flops.
Speaking at last night’s launch of the show, Mott was asked if there was a Plan B. He told Mumbrella: “No. We’re actually so certain about the series. We’re very happy with the way it looks, the opportunity it brings for clients and for advertisers and for viewers – there’s something in it for everyone.”
He declined to predict how the show would rate, but asked whether he would be satisfied with a debut audience of 1.5 million, he answered: “I’ll take that.”
The show – stripped six days a week for 12 weeks – will go to air later this month. The show is being made by production house Shine.
Bunnings Warehouse, LG Electronics, Taubmans, Freedom Furniture, Ford Australia, Commonwealth Bank , KFC and Yellow Pages are the sponsors revealed so far. “There is one other that we’ve signed up that we’re not announcing just yet,” Mott said.
The Renovators represents a similar risk to the one Mott took with the launch of Masterchef – which proved to be a breakout hit.
