Ten promises we’re #InThisTogether in COVID-19 wellbeing campaign

Following the lead of parent company CBS, Ten has launched a campaign encouraging Australians to focus on their wellbeing and emotionally support each other during the coronavirus (COVID-19) pandemic.

The #InThisTogether campaign features talent from across the network, with some of their families, to promise viewers that no matter what the outbreak brings, there is support.

ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “Our brands reach and influence many, many Australians every day. In times like these, we have a clear duty to help however we can. The ‘Together’ campaigns are part of our contribution to educating and helping Australians during these uncertain times.

“Now is the time for every person and every business – in Australia and around the world – to work together and help each other.”

Also from ViacomCBS, MTV delivered its #AloneTogether campaign, educating consumers on the importance of social distancing. The campaign puts the focus on mental health and reaching out during this tough time.

Nickelodeon has rolled out its #KidsTogether multiplatform initiative, using characters including SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, and Bubble Guppies to engage with kids and families on tips for staying healthy, and also ideas for activities to do together while in the home during the COVID-19 outbreak.

The #AloneTogether campaign has also been tailored and supported by Pluto TV in markets around the world, and CBS and CBS All-Access, Awesomeness, and Showtime in the U.S.

The campaign follows similar efforts from Nine and Seven to spread positivity during the COVID-19 pandemic.


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