Network Ten becomes the first network to appoint a CMO
Network Ten has been the first commercial TV network to appoint a chief marketing officer.
Tony McMaster, appointed to the role of CMO, moves to the network from relationship director at marketing services group Aegis Media Pacific. He is also a former McDonald’s marketer.
He will report directly to CEO James Warburton.
The network has also appointed Jon Marquard to chief operating officer, moving from commercial and legal director after joining the network late last year. Marquard – who replaces Kerry Kingston – will also report directly to Warburton.
According to Ten, McMaster also “spent several years running his own businesses in the retail and marketing sectors”.
Warburton said: “Jon’s promotion and Tony’s appointment are important steps in the re-setting of our management team.”
topics
Aegis Media Pacific
chief marketing officer
James Warburton
Jon Marquard
Network Ten
Tony McMaster
Good move. About time these networks started looking at themselves a little better. They rely on station promos and outdoor too much. They need some real thinking.
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Well done C10!
Tony’s a brilliant leader and will no doubt make a huge and very positive impact over at 10.
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Great news for ten – Tony is an extremely talented marketer and business person, look out 7 and 9!
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Oh, and SBS and ABC…
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Great thinking from Warburton… Haven’t noticed the golden arches kicking any goals since Tony departed McMarketing…
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