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Ten promotes upcoming shows in ‘Always On’ campaign

Ten has promoted its upcoming programming schedule with its ‘Always On’ campaign set to run across radio, outdoor, social, print and online.

The network has also recently launched a trade campaign giving people “10 reasons to buy” including “Osher’s hair” and “crazily addictive brand new quiz show Pointless”.

Brad Garbutt, head of marketing and social media at Ten, said in a statement: “The return of some of Australia’s most loved programs like The Bachelor Australia, Australian Survivor – Champions V Contenders and The Bachlorette Australia combined with some exciting new formats including Pointless, Russell Coight’s All Aussie Adventures, Street Smart and Blind Date, and the imminent launch of Pilot Week, makes our second half programming line-up the biggest we have ever scheduled.

“We want to get behind this schedule, and the brands supporting the shows, in a big way.

“With this campaign, there is a particular focus on digital out-of-home channels where we have maximised the flexibility of the formats in their high-impact environments to promote programs being broadcast that evening. Being able to reach potential viewers in the key 3pm-7pm timeslot with highly targeted media is critical to our success.”

The campaign will be updated as each show is released.

Credits:

  • Client: Network Ten
  • Co-Media Agency: Spark Foundry
  • Co-Media Agency: Carat
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