Ten replaces Pointless with Celebrity Name Game, fronted by Grant Denyer

Ten’s troubled 6pm timeslot has a new occupant, with Grant Denyer set to host Celebrity Name Game.

Denyer previously fronted Family Feud in the competitive timeslot, however it was axed last year due to declining ratings and audience fatigue with the format.

Denyer is back occupying the 6pm slot on Ten

Family Feud went out with 213,000 metro viewers last year, with Denyer admitting Ten had accelerated the program’s decline by running it too frequently.

“It did good things, but we are probably guilty of driving it into the ground a bit too early,” he said on his Sydney 2Day FM Breakfast show. “We gave it a bit too much. It’s six days a week, twice a day, plus All Star Episodes.”

Family Feud was replaced by quiz show Pointless, hosted by Dr Andrew Rochford and Mark Humphries, however this format also struggled to secure solid ratings.

It premiered with 493,000 metro viewers, across Ten’s main channel, as well as multi-channels Eleven and One (now known as 10 Peach and 10 Bold), however the numbers steadily declined from there.

In February, speculation mounted that Australia’s version of Pointless was not long for this world, with additional theories that Family Feud could fill the void.

Now, Ten has revealed Denyer will return to the 6pm spot in weekdays, but with a different program. The network made sure in its release, however, to play on the nostalgia and positive sentiment associated with the Family Feud format.

“Celebrity Name Game is a new, fast-paced game show that will leave you on the edge of your seat, with the biggest names on pop culture on the tip of your tongue,” a statement from Ten said. “True to Family Feud form, you’ll be left screaming the answers at the television and playing along from the comfort of your couch.”

Ten called the program the “most unpredictable game show on television”, with a $10,000 prize up for grabs.

Other Ten personalities will also assist with the competition, including former Goggleboxers and recent jungle participants Yvie Jones and Angie Kent, Beau Ryan from Chris and Julia’s Sunday Night Takeaway, and Dancing With The Stars’ Courtney Act.

Denyer won the TV Week Gold Logie last year, and was deemed Australia’s most popular television personality. He currently hosts Dancing With The Stars alongside Amanda Keller, and also fronted Ellen DeGeneres’ spin-off Game of Games.

He currently appears alongside Ash London and Ed Kavalee on 2Day FM’s Sydney Breakfast program, which secured a 4.4% audience share in the first radio ratings survey of the year.


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