HSBC launches summer offensive with the line ‘Let’s Bankercise’

HSBC is hoping to get the phrase ‘Let’s Bankercise’ into the vernacular, with a summer campaign to encourage people to get their finances into shape.

In the campaign, created by JWT with media by MindShare, a ‘financial fitness instructor’ called Brick Phillipps, who has the “banking body of your dreams”, features in an online video series.

As well as video, the campaign includes outdoor, print, digital, mobile, point of sale, experiential and direct mail.


  • Client – HSBC
  • Media – MindShare
  • Creative – JWT
  • Digital – Isobar
  • Experiential – Subnine
  • Ethnic marketing agency: Multicall Connexions

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