News

Ten to stream Homeland shortly after US broadcast

Claire DanesTen is to stream the first episode of the third series of Homeland just three hours after it airs on the east coast of the US and minutes after it goes out on the west coast.

The drama – starring Clare Danes as a CIA officer with biploar disorder tracking a soldier who she believes may be a terrorist – is one of Ten’s best performing US franchises.

It airs on Sunday evening US time, which is Monday lunchtime in Australia.

It will be streamed on Ten’s catchup TV service tenplay from 2.15pm eastern and made available nationally, meaning it will be available in Adelaide at 1.45pm and Perth as 12.15pm. The stream is the earliest that Ten’s rights to the series allow.

It will then air on Ten at 8.30pm on Monday.

The move appears to be a one off rather than for the whole series. It comes as all of the Australian TV networks begin to get serious about their catchup TV services.

The strategy of fast-tracking US content – also championed by Foxtel – is in part to overcome piracy. However, in the case of Homeland, the episode has already leaked.

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.