Ten targets Saturday audiences with US line-up, including new MacGyver

Miranda Ward

September 21, 2016 8:44

Channel Ten is set to target Saturday night audiences with a new line-up of “action-packed dramas for the entire family” in an attempt to improve the channel’s audience share.

https://www.youtube.com/watch?v=9i8JvhIFkDs

The focus on Saturday nights follows a poor performance for Ten, with the channel most recently posting a Saturday audience share of 5.5% compared with Seven’s 24.8% and Nine’s 18.3%.

The prior Saturday (September 10) Ten had a share of 5.7% behind Seven’s 24.8% and Nine’s 17.7%, while on September 3 Ten claimed a share of 7.5% behind Seven’s 19.9% and Nine’s 17.8%.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.