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Ad Age: New NRA Ad Plays Like a Horror Movie: ‘Don’t Let Hillary Clinton Leave You Defenseless’
A new ad released today by the National Rifle Association plays just like a 30-second horror movie.
An attractive woman, home alone and asleep in her second-floor bedroom, wakes with a gasp to the sound of breaking glass. As an intruder lurks in the shadows of the ground floor of the home, our protagonist bounds out of bed to grab her phone while simultaneously entering the combination on a nearby gun safe.
Small correction. In the NRA ad, she doesn’t enter a combination on the safe. It’s a biometric safe – all it requires is her fingerprints. Many personal pistol safes are like this in the US.