Morning Update: NRA channels horror movies in anti-Hillary ad; Clive Owen returns for BMW films; Skittles Trumps Jnr

Ad Age: New NRA Ad Plays Like a Horror Movie: ‘Don’t Let Hillary Clinton Leave You Defenseless’

A new ad released today by the National Rifle Association plays just like a 30-second horror movie.

An attractive woman, home alone and asleep in her second-floor bedroom, wakes with a gasp to the sound of breaking glass. As an intruder lurks in the shadows of the ground floor of the home, our protagonist bounds out of bed to grab her phone while simultaneously entering the combination on a nearby gun safe.

Creativity Online: BMW Films Returns With ‘The Escape’

Clive Owen Is Back as The Driver in New Film Directed by Neill Blomkamp.

The film will debut Monday October 24 at, which features this sneak peek. Clive Owen will return to play The Driver, alongside other celebrity talents, Dakota Fanning, Jon Bernthal and Vera Farmiga. Director Neill Blomkamp joins a campaign roster that includes big screen directors such as Alejandro G. Inarritu, Ang Lee, Guy Ritchie, Joe Carnahan John Frankenheimer, John Woo and the late Tony Scott.


Mirror UK: Skittles responds to Trump Jr’s ridiculous refugee comparison

Skittles aren’t refugees . This is the overarching message from Denise Young at Wrigley Americas. You might be aware that Donald Trump‘s eldest son on Tuesday caused outrage after comparing Syrian refugees to Skittles – the popular fruit-flavoured sweet. Trump Jr tweeted this in support of his father’s presidential campaign…marie-claire-uk-time-inc-mag-cover

Campaign Live: Time Inc job losses loom amid restructure

Time Inc UK, the publisher of Country Life and Marie Claire, is embarking on a significant staff restructure which could include redundancies.

Following the building sale of the company’s Blue Fin headquarters in central London last year, staff will be relocated among four offices and asked to adapt to “more modern and flexible” working approaches. A Time Inc spokeswoman confirmed that a redundancy consultation had begun but could not comment on numbers or what departments would be affected.

Ad Week: Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad

If you’re on one of the three major social networks, you’re used to videos that play automatically when you scroll through your feed. In fact, you’re probably so used to autoplay that you don’t stop and watch the whole video or even turn on the sound.

That’s what the Clinton campaign is betting on with its new silent ad featuring model and deaf activist Nyle DiMarco who asks people to consider using their voices to vote in November.The New York Times

Poynter: NYT to partner with division of Google’s parent company to expand comments

While many news organizations are closing down their comment sections, The New York Times is using technology to double down.

Today, the Times announced a commenting-focused partnership with Jigsaw, the technology skunkworks of Google’s parent company, Alphabet. The newspaper is working with Jigsaw to create a new moderation system that will increase the speed at which comments are reviewed…


Mumbrella Asia: Grab plays the fear card in gory ad attacking Ojek rivals in Indonesia

Singaporean car-hailing app Grab has taken the controversial approach of suggesting that ojeks – the traditional motorbike form of transport much-used in Indonesia – are dangerous in a gory new ad to attack the competition.

A 45-second commercial shows a young woman’s face and body gradually turn bloody as she considers riding with an Ojek driver.


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