Ten to launch Breakfast on February 27
Ten has confirmed it will be launching its new TV show Breakfast in a fortnight’s time.
The network’s head of news and current affairs has also accused rivals of “taking cheap shots” over the launch. Ten announced:
“The wait is over – at 6am on Monday 27 February, Network Ten will make its highly anticipated entrance into the early morning news space.
“A program that throws out the rule book, Breakfast will be spontaneous, fresh, provocative and fun. It will spark conversation and debate, giving viewers the news and information they need for the day ahead.
“Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze might be the newest kids on the block, but they have been chosen for their unmatched dynamic, wealthand breadth of expertise, journalistic experience and wit; they are excited to bring their conversation to your mornings.
“Some would say Paul Henry got a little too excited when he leaked the start date to the market a few months ago.
“Paul Henry says: “Apparently it’s a big deal in Australia to keep program start dates under wraps. I won’t blow the launch date for Breakfast again, promise.”
“Network Ten’s Head of News and Current Affairs, Anthony Flannery says: “Breakfast is a tough, competitive environment and we can’t wait to get into the game. Already, the opposition is taking cheap pot shots – I couldn’t be happier that they’re taking us so seriously, so soon.”
““We plan to make Breakfast a must-watch part of Australia’s day. From fact to fun, it’s going to be a fresh start to the morning TV schedule.”
“Breakfast’s mix of hosts and format will be a welcome surprise for viewers when they tune in, on Monday 27 February from 6am.”
The announcement comes on the same day Lachlan Murdoch was confirmed as Ten’s new chairman
This show will rate to mars based on eye candy alone.
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I know there are probably a lot of great people working on and for this show but it still says to me…disaster…ratings flop…
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“A program that throws out the rule book”
Take that rules!
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Whose watching propaganda I mean tele at that time of day?
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I hope to be reminded of the Big Breakfast back on Ch4 in the UK!
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Throws out rule book = May run 2 minutes late to new headlines
Spontaneous = product placement will see crazy weather guy/girl in unrelated location
Fresh = will lift its discussions straight from #twitter
Provocative = host will be racist and sexist and occasionally drunk
Fun = Crazy Weather guy/girl will also dress in unusual clothes
Thank science we have ABC news 24
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‘The wait/weight is over’ is a proven winner in the lines to use when launching a show in 2012.
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“A program that throws out the rule book,”
Paul Henry will say racist shit.
“Breakfast will be spontaneous, fresh, provocative and fun.”
Paul Henry will say racist shit.
“It will spark conversation and debate,”
Paul Henry will say racist shit.
“giving viewers the news and information they need for the day ahead.”
Paul Henry will say racist shit and then throw to the news and weather.
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Andrew Rochford – low rating breakfast show host on Mix1065 in 2011.
Paul Henry, Kathryn Robinson anmd Magdelina Roze – who?
Dear me.
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Extraordinary . . Paul Henry welcomed with open arms but Kyle Sandilands derided by all and sundry.
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@ MattP.
Did not think of that!! How many breakfast programs of this type can survive?
How many people actually have time to watch it.
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Paul Henry is one of the funniest men on TV. Will be watching.
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there’s a six o’clock in the morning now?
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Will they be running subtitles every time Paul Henry speaks?
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Paul Henry could run a morning program all by himself..he is a great entertainer. Hopefully the others bring a good dynamic and the show’s a success. Can’t wait to watch!
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