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Ten to launch Breakfast on February 27

Ten Breakfast hosts

Ready for Breakfast - From left: Roze, Henry, Rochford and Robinson

Ten has confirmed it will be launching its new TV show Breakfast in a fortnight’s time.

The network’s head of news and current affairs has also accused rivals of “taking cheap shots” over the launch. Ten announced:

“The wait is over – at 6am on Monday 27 February, Network Ten will make its highly anticipated entrance into the early morning news space.

“A program that throws out the rule book, Breakfast will be spontaneous, fresh, provocative and fun. It will spark conversation and debate, giving viewers the news and information they need for the day ahead.

“Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze might be the newest kids on the block, but they have been chosen for their unmatched dynamic, wealthand breadth of expertise, journalistic experience and wit; they are excited to bring their conversation to your mornings.

“Some would say Paul Henry got a little too excited when he leaked the start date to the market a few months ago.

“Paul Henry says: “Apparently it’s a big deal in Australia to keep program start dates under wraps. I won’t blow the launch date for Breakfast again, promise.”

“Network Ten’s Head of News and Current Affairs, Anthony Flannery says: “Breakfast is a tough, competitive environment and we can’t wait to get into the game. Already, the opposition is taking cheap pot shots – I couldn’t be happier that they’re taking us so seriously, so soon.”

““We plan to make Breakfast a must-watch part of Australia’s day. From fact to fun, it’s going to be a fresh start to the morning TV schedule.”

“Breakfast’s mix of hosts and format will be a welcome surprise for viewers when they tune in, on Monday 27 February from 6am.”

The announcement comes on the same day Lachlan Murdoch was confirmed as Ten’s new chairman

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