Ten wins 874,000 for Masterchef launch as Nine dominates with The Voice
The first episode of Masterchef brought Ten 874,000 metro viewers, one of the strongest results for the network so far this year but down on last year’s opening of 1.1m viewers.
Masterchef launched at 7.30pm in direct competition with Seven and Nine’s franchises The Voice and House Rules.
The Voice was the most popular with 1.987m viewers between 7.30pm and 9.13pm, down on its debut of 2.1m on Sunday, and House Rules followed with 1.085m from 7.30pm to 9pm, preliminary overnight metro ratings from OzTam show.
Masterchef’s audience was up on the first Monday night episode last year which had 739,000, marking one of the lowest ratings in the history of the show. However ratings declined throughout the 2013 series. However, it was down 240,000 viewers on the first episode of the last regular season, which was on Sunday, June 2 last year.
Last night’s rating for the show produced by Shine Australia, was well received by Ten.
Beverley McGarvey, chief programming officer at Ten, said: “Masterchef Australia is off to a very promising start. We are very proud of the program, and the strength and quality of its content. We are looking forward to growth across the rest of the series.”
Meanwhile The Voice won in all demographics, including 25-54’s. Masterchef was seventh in that category, a key demographic for Ten, and House Rules was third.
Nine continued to dominate TV viewing with a new episode of The Big Bang Theory averaging 1.311m at 9.13pm and 779,000 for the repeat episode that followed. Meanwhile Seven had 693,000 for Revenge and Ten had 396,000 for Law and Order SVU.
ABC1’s Four Corners/Fairfax investigation into the sales driven culture of Commonwealth Bank ‘Banking Bad’ averaged 716,000 in the 8.30pm timeslot, and 784,000 for Australian Story about the Black Cat track mountaineering disaster at 8pm.
Media Watch then had 732,000 and Q&A, the live broadcast of which was interrupted by a protest, averaged 572,000 from 9.35pm on ABC1.
In the news hour Seven News was first at 6pm with 1.356m as Nine was just behind with 1.303m. However Nine edged higher in the second half hour with a rating of 1.209m as Seven News and Today Tonight averaged 1.206m.
Seven won the morning battle as Sunrise averaged 354,000 as Today had 307,000 on Nine.
Nine had a 28 per cent share of the audience as Seven had 20.5 per cent. ABC1 was third with 12.9 per cent as Ten had an 11.7 per cent share.
Monday’s top 15 shows:
- The Voice Nine 1.987m
- Seven News Seven 1.356m
- The Big Bang Theory Nine 1.311m
- Nine News Nine 1.303m
- Nine News 6:30 Nine 1.209m
- Seven News / Today Tonight Seven 1.206m
- A Current Affair Nine 1.186m
- House Rules Reveal Seven 1.085m
- Home and Away Seven 1.041m
- Masterchef Australia Launch Ten 874,000
- ABC News ABC1 870,000
- 7.30 ABC1 817,000
- Australian Story ABC1 784,000
- The Big Bang Theory Rpt Nine 779,000
- Media Watch ABC1 732,000
Monday’s share:
- Nine 28.0%
- Seven 20.5%
- ABC1 12.9%
- TEN 11.7%
- 7TWO 3.8%
- SBS ONE 3.4%
- 7mate 3.3%
- ABC2 2.6%
- ELEVEN 2.4%
- ONE 2.1%
- Gem 2.1%
- ABC News 24 1.4%
- SBS 2 0.9%
- ABC3 0.7%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Watched Masterchef last night and it was certainly the best opening episode for a couple of years. Here’s hoping for a good epi tonight!
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Good to see MediaWatch up there with 732k! More need to view and understand how bad the media can be, especially after their MH370 debunking sticking it to Seven: http://www.abc.net.au/mediawat.....998350.htm How do so many in Adelaide watch these false lies from 7?
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Thoroughly enjoyed MasterChef last night. Best season opener for the show in years. Hope it does good things for Ten.
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@Jason Mediawatch is just biased rhetoric from the ABC, the tax-payer funded left-wing platform which manages to whine about other media bias while ignoring their own.
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The Voice is moving along at a funereal pace. Kylie and Will.i.am lack the competitive posturing and comments from the first two series between Delta and Seal. It’s all very tame and uninteresting.
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Why is the voice rating so high? 2 new lackluster ‘judges’ and the same ‘I’ll make you a star if you’re on my team’ routine. And where is last years BIG winner? Singing at Revesby Workers Club on Mothers Day. Not exactly the Star maker nine would like us to believe
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