News

Ten wins 874,000 for Masterchef launch as Nine dominates with The Voice

The first episode of Masterchef brought Ten 874,000 metro viewers, one of the strongest results for the network so far this year but down on last year’s opening of 1.1m viewers.

Masterchef launched at 7.30pm in direct competition with Seven and Nine’s franchises The Voice and House Rules.

The Voice was the most popular with 1.987m viewers between 7.30pm and 9.13pm, down on its debut of 2.1m on Sunday, and House Rules followed with 1.085m from 7.30pm to 9pm, preliminary overnight metro ratings from OzTam show.

Masterchef’s audience was up on the first Monday night episode last year which had 739,000, marking one of the lowest ratings in the history of the show. However ratings declined throughout the 2013 series. However, it was down 240,000 viewers on the first episode of the last regular season, which was on Sunday, June 2 last year.

Last night’s rating for the show produced by Shine Australia, was well received by Ten.

Beverley McGarvey, chief programming officer at Ten, said: “Masterchef Australia is off to a very promising start. We are very proud of the program, and the strength and quality of its content. We are looking forward to growth across the rest of the series.”

Meanwhile The Voice won in all demographics, including 25-54’s. Masterchef was seventh in that category, a key demographic for Ten, and House Rules was third.

Nine continued to dominate TV viewing with a new episode of The Big Bang Theory averaging 1.311m at 9.13pm and 779,000 for the repeat episode that followed. Meanwhile Seven had 693,000 for Revenge and Ten had 396,000 for Law and Order SVU.

ABC1’s Four Corners/Fairfax investigation into the sales driven culture of Commonwealth Bank ‘Banking Bad’ averaged 716,000 in the 8.30pm timeslot, and 784,000 for Australian Story about the Black Cat track mountaineering disaster at 8pm.

Media Watch then had 732,000 and Q&A, the live broadcast of which was interrupted by a protest, averaged 572,000 from 9.35pm on ABC1.

In the news hour Seven News was first at 6pm with 1.356m as Nine was just behind with 1.303m. However Nine edged higher in the second half hour with a rating of 1.209m as Seven News and Today Tonight averaged 1.206m.

Seven won the morning battle as Sunrise averaged 354,000 as Today had 307,000 on Nine.

Nine had a 28 per cent share of the audience as Seven had 20.5 per cent. ABC1 was third with 12.9 per cent as Ten had an 11.7 per cent share.

Monday’s top 15 shows:

  1. The Voice Nine 1.987m
  2. Seven News Seven 1.356m
  3. The Big Bang Theory Nine 1.311m
  4. Nine News Nine 1.303m
  5. Nine News 6:30 Nine 1.209m
  6. Seven News / Today Tonight Seven 1.206m
  7. A Current Affair Nine 1.186m
  8. House Rules Reveal Seven 1.085m
  9. Home and Away Seven 1.041m
  10. Masterchef Australia Launch Ten 874,000
  11. ABC News ABC1 870,000
  12. 7.30 ABC1 817,000
  13. Australian Story ABC1 784,000
  14. The Big Bang Theory Rpt Nine 779,000
  15. Media Watch ABC1 732,000

Monday’s share:

  • Nine 28.0%
  • Seven 20.5%
  • ABC1 12.9%
  • TEN 11.7%
  • 7TWO 3.8%
  • SBS ONE 3.4%
  • 7mate 3.3%
  • ABC2 2.6%
  • ELEVEN 2.4%
  • ONE 2.1%
  • Gem 2.1%
  • ABC News 24 1.4%
  • SBS 2 0.9%
  • ABC3 0.7%
  • NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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