Big Bash takes Ten to its first weekday win of the year
Last night’s Big Bash game was a victory for both the Sydney Sixers, who defeated the Melbourne Renegades by six wickets, and Ten, which scored its first weekday win in overall audience share for 2017.
Ten managed an average audience share of 18%, according to OzTAM’s overnight preliminary metro ratings.
The Big Bash game hosted by Roz Kelly, Mark Howard, Mark Waugh and Damien Fleming was the most watched program in key advertising demographics 16-39, 18-49 and 25-54, with 298,000 Melburnians tuning in compared to 190,000 Sydneysiders.
Session two of the game was also the most watched non-news program for the evening, averaging 806,000 viewers, slightly ahead of session one which managed 740,000.
Ten’s The Project – which saw 520,000 tune in – also helped Ten to its victory.
Meanwhile, Nine’s News was the station’s most popular program averaging 889,000, while A Current Affair had 813,000 viewers. RBT had an audience of of 608,000, with the channel finishing on 17.5%.
Seven had the most watched program of the evening with the 6pm News averaging 964,000 viewers, with the earlier screening of The Chase managing 528,000. Highway Cops pulled 523,000 while Fast 4 Tennis only nabbed 444,000, taking the channel to a 15.3% overall metro audience share.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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The 25-54s ratings doesn’t seem to be correct it has the #1 program as “Description (grouped)”
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Not to be too pedantic, but credit where it’s due, last night I think was Mel Jones (who does a brilliant job), not Mark Howard, (also a great host). Steve Smith also guest commentated. No, I don’t work for TEN, I’m just a massive fan of their coverage.
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Last night’s was not Ten’s first win of 2017 but its third. It won on New Year’s Day with the BBL doubleheader giving the network a primary share of 23.3% and a network share of 30.3%. It won again last Saturday (January 7) with a primary share of 18.3% and a network share of 26.9%.
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Hi KarmenW,
Thanks for flagging this. The graph has been amended.
Vivienne – Mumbrella
Hi Johnson,
Thanks for flagging this. It should have read “weekday win”, as Ten’s other wins, as you have pointed out, both fell in weekends.
This has been corrected.
Thanks,
Vivienne – Mumbrella
Also there’s no such thing as an average audience share… it’s just an an audience share.
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