Ten wins the night as 1.372m metro viewers tune in for final reveal of The Masked Singer
Ten’s The Masked Singer has wrapped up, with 1.372m metro viewers tuning in for the final moments, according to OzTAM’s preliminary overnight ratings. The main episode had 1.050m metro viewers.
The reveal topped the key advertising demographics of those aged 16-39, 18-49 and 25-54, followed by Ten’s later program Have You Been Paying Attention?
Congrats to our #MaskedSingerAU 2019 Champion ROBOT! Now to rip that mask off once and for all… pic.twitter.com/9KoEgzHtqN
— The Masked Singer Australia (@maskedsinger_au) October 21, 2019
HYBPA? of 926,000 metro viewers, placing it third overall for the night.
The combined success of the programs gave Ten a rare win on Monday night, commanding a 20.9% primary channel audience share.
With the addition of regional figures, The Masked Singer’s reveal had 1.877m. The main episode climbed to 1.434m, and HYBPA? had 1.270m.
The Masked Singer was Ten’s highest-rating show since Sophie Monk’s stint as The Bachelorette in 2017.
Ten’s chief content officer Beverley McGarvey said the network is thrilled with the result.
“It’s fantastic that our audience engaged so positively with the show across all platforms. It was a really great addition to our 50-week schedule. I am also so pleased to have a show that resonated so strongly with family audiences and created a wonderful co-viewing opportunity,” she said.
“I would also like to thank our friends at Warner Bro. for bringing this brand new show to life, and to everyone at 10, thank you for your hard work and passion. We cannot wait for season two.”
Ten’s chief sales officer Rod Prosser said: “I’d like to extend a huge thanks to our sponsors for their support throughout the inaugural season of TV’s craziest show. We loved working with you to bring your brand messages to life to the show’s demo-rich audience, in innovative and creative ways.”
Nine’s prime-time offering of The Block had 897,000 metro viewers (1.212m total), while Seven’s Bride and Prejudice had 407,000 (652,000).
Nine placed second for the night with an 18.8% primary channel audience share, ahead of Seven’s 15.5%, ABC’s 12.6% and SBS’ 5.1%.
In audiences aged 16-39, Ten’s primary channel also took the win, with 31.1% to Nine’s 21.0% and Seven’s 12.2%. Network Ten had 37.4% in the age bracket, ahead of Nine’s 25.9% and Seven’s 21.9%.
In the 25-54s, Ten also won with 27.7% on its primary channel and 34.0% as a network. Nine had 20.2% (26.2% for network), while Seven had 13.6% (22.2%).
The best-performing multi-channel overall was 7Mate, which had 3.8%, but the network rankings didn’t shift, with Ten leading on 26.4%. Nine was second (25.4%), and Seven third (24.4%).
In the breakfast battle, Sunrise on Seven had 282,000 in the cities and 186,000 in the regions, taking its total to 468,000.
Today on Nine had 194,000 (308,000).
