News.com.au still Australia’s most popular news website, despite gains from Seven, ABC and Nine
September proved to be a good month for digital publishers, with the majority seeing growth in the Nielsen Digital Content Ratings (DCR). Daily Mail Australia was shown to be the best performer with 42% growth, followed by 7News.com.au with 14% and Yahoo with 13%.
It was also a good month for News.com.au which jumped 8% on last month and managed to land back above 10m unique viewers for the month – a milestone it first hit in December 2018.
The only publishers in the top 10 which saw a decline for the month of September were Nine’s Smh.com.au which dropped 3% to 7.44m in unique audience, and The Guardian which fell 5%, although Nielsen reported a tagging issue with the title.
a 42% MoM rise for Daily Mail? Any clues as to why this huge (and somewhat unbelievable) surge in audience?
They seem to have put a lot of money behind paid facebook posts recently. I can’t seem to get them out of my feed.
… do mean that the light blue line is getting back to what it was a few months ago?
The “simply getting back to where they were months ago” explanation would make sense if we had seen a steady increase over the last few months. Doesn’t really explain that very big single month increase. Also raises obvious question: if this 42% jump represents DM returning to normal numbers, What happened to drive their “normal” numbers down by 42% in the first place
It looks like daily mail is merely back to levels it was back in May and June – you should have seen that before jumping to your “unbelievable” conclusion.
When will Finder and Canstar be included in this list?
Hi Peter,
Thanks for your comment. The sites included in this list, and in the graphic, are tagged as news and current affairs sites. Finder and Canstar would not be tagged that way, which is why they aren’t included.
Thanks,
Hannah – Mumbrella