News still Australia’s most popular news website, despite gains from Seven, ABC and Nine

September proved to be a good month for digital publishers, with the majority seeing growth in the Nielsen Digital Content Ratings (DCR). Daily Mail Australia was shown to be the best performer with 42% growth, followed by with 14% and Yahoo with 13%.

It was also a good month for which jumped 8% on last month and managed to land back above 10m unique viewers for the month – a milestone it first hit in December 2018.

The only publishers in the top 10 which saw a decline for the month of September were Nine’s which dropped 3% to 7.44m in unique audience, and The Guardian which fell 5%, although Nielsen reported a tagging issue with the title.

Nielsen September DCR top current events and global news sites [Click to enlarge] grew 12% to 8.719m, followed by on 7.44m. rounded out the top five with 6.674m.

In terms of time spent per person, ABC News websites reported the highest figure with 34 minutes and 26 seconds, followed by on 29.04. also reported the highest sessions per person with 8.7.

Daily Mail Australia saw a unique audience of 5.421m, The Guardian brought in 4.325m and Australian Community Media Network rose 8% to 4.072m.

The Age and Yahoo rounded out the top 10, with 4.013m and 3.876m respectively. The Age grew 10%.

Pedestrian Group, which recently began reporting its numbers as a group, including the Allure titles, grew 3% to 3.566m, and Vice Media Network also rose 3% to 1.060m. Junkee held steady on 1.071m.

Urban List grew its unique audience to 1.548m, while Concrete Playground had its highest ever unique audience with 1.005m. 10 Daily reported 1.47 million – it’s biggest readership to date.


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