Tennis dominates with cricket absent from Monday night television
The absence of cricket last night saw tennis dominate Australian television to take Seven to an easy win with an overall audience share of 27.1%.
#Nadal: “For me (to) start the season playing quarterfinals in a Grand Slam again, especially on hard court is great news.”#ausopen pic.twitter.com/fWtGWD6Fof
— #AusOpen (@AustralianOpen) January 23, 2017
With a star-studded line up for night eight of the Australian Open, Rafael Nadal and Serena Williams’ victory saw them into the quarter finals and pulled an average audience of 952,000, according to OzTAM’s overnight preliminary metro ratings.
The tennis was the most watched non-news program for the evening and across the key advertising demographics of 16-39, 18-49 and 25-54.
Seven News was the channel’s most watched program, with 984,000 tuning in, slightly ahead of the tennis. The late session and the day session were the only other programs to make the top 20 for the station, with an average audience of 438,000 and 315,000.
Nine News was the most watched program for the evening, attracting 1.059m viewers, ahead of A Current Affair, which pulled an average of 905,000, RBT’s 662,000 and Hot Seat’s 625,000 – taking the channel’s overall audience share to 18.2%.
ABC beat Ten for third spot for the second time in a row this week, with 10.5%. ABC evening News was the most watched program for the channel, managing 804,000 while current affairs program 7.30 pulled 654,000, ahead of Back Roads’ 627,000. Four Corners was the only other program to make the top 20 for the channel, with 343,000.
Ten’s share of 9.5% put the channel in fourth position for the evening with 562,000 being the highest audience number for Ten Eyewitness News. The Project managed 544,000 while Family Feud saw 574,000 tune in.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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