Tennis viewing figures drop by more than 50% as Big Bash maintains popularity
Despite the star-studded line up for day two of the Australian Open, viewing numbers fell by 55% compared to last year, however Seven still managed to win the night.
How about this start from Mark Steketee! ?
? WATCH his 2 wickets https://t.co/KgTvfkBus6. #TurnUpTheHeat #BBL06 pic.twitter.com/F6pTPlSGRj
— Brisbane Heat (@HeatBBL) January 17, 2017
The second day of the Australian Open saw Australia’s Jordan Thompson take to the courts, as well as Serena Williams, Novak Djokovic and Rafael Nadal, however the evening program only managed an average metro audience of 537,000. Lleyton Hewitt’s absence from the court was noticeable with the figures for night two of the tennis falling significantly from last year’s 1.198m – a drop of 55%.
Seven still won the night managing a 17.9% overall audience share with the help of Seven News, which was the channel’s most watched program for the evening with 956,000 viewers. In morning television Sunrise managed to make it into the top 20 yesterday seeing 296,000 tune in.
Melbourne Stars lost to Brisbane Heat by seven wickets on their home ground, giving Brisbane Heat their first Big Bash final spot in three years. The program, airing on Ten, was the most watched non-news program of the evening managing an average audience of 777,000.
The Big Bash League was also the most-watched program across key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM overnight preliminary metro ratings.
Ten came in second for the evening with 17% with Ten Eyewitness News managing 548,000, making it the second-most watched program for the station. The Project pulled 487,000, while Family Feud managed 432,000.
Despite Nine having the most-watched program for the evening with Nine News at 958,000, the channel came in third place managing an overall audience share of 15.9%. A Current Affair saw 829,000 tune in ahead of Hot Seat which obtained 526,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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