Ten’s share of the free TV advertising market fell from 27% to 25.3%, in the first half of the year, new data published by Free TV Australia indicates.
Meanwhile, Seven’s share rose from 38.1% to 40% and Nine fell from 34.9% to 34.5% according to the KPMG-collated numbers.
Total ad revenue to the three networks in the first half of 2012 amounted to $1.817bn, down slightly from $1.837bn in the same period of 2011.
Media analyst Steve Allen described Seven’s 40% result as “remarkable”, saying it was the first time in the last decade that a network had achieved that level without having the rights to summer Olympics. He said it was also Ten’s worst result ever.