Ten’s ad share falls to 25.3% while Seven tops 40%

Ten’s share of the free TV advertising market fell from 27% to 25.3%, in the first half of the year, new data published by Free TV Australia indicates.

Meanwhile, Seven’s share rose from 38.1% to 40% and Nine fell from 34.9% to 34.5% according to the KPMG-collated numbers.

Total ad revenue to the three networks in the first half of 2012 amounted to $1.817bn, down slightly from $1.837bn in the same period of 2011.

Media analyst Steve Allen described Seven’s 40% result as “remarkable”, saying it was the first time in the last decade that a network had achieved that level without having the rights to summer Olympics. He said it was also Ten’s worst result ever.

2012 free tv



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.