Ten’s Bachelor In Paradise returns for third season to 507,000 metro viewers
Ten’s Bachelor In Paradise, a spin-off from The Bachelor franchise which sees former contestants holiday in Fiji together, has returned for its third season with 507,000 metro viewers and 639,000 national viewers.
The episode was BIP’s lowest-rating launch episode to date, but Ten’s head of programming Daniel Monaghan said the network was pleased with the response.
Fan favourites reunite for Bachelor In Paradise
“We’re pleased with how Australians have welcomed the launch of season three of Bachelor In Paradise. It was the number one show last night among 16 to 39s, set social media ablaze and generated countless water cooler moments – even if it’s the virtual water cooler this time around,” said Monaghan.
“This season will continue to captivate viewers, with cheeky fan favourites and plenty of drama finding its way onto the island. I’m confident Bachelor In Paradise will provide the fix of tropical escapism Australia needs right now.”
Ten is also reporting the episode brought in the highest livestream audience ever on 10 Play, a 201% rise from 2019. The program also topped the youngest key advertising demographic (16 to 39s) and took second spot with 18 to 49s and third with 25 to 54s.
In 2019, Bachelor In Paradise premiered to 553,000 metro viewers, but 2018’s premiere saw the show bring in 750,000 – although it did air on a Sunday. The show also usually airs earlier in the year, but was delayed in 2020 due to COVID-19 production issues on other formats which forced Ten to review its slate for the year.
Bachelor In Paradise was beaten in its timeslot by Seven’s Big Brother which drew 711,000 metro viewers and topped the 18 to 49s and 25 to 54s, and ABC’s 7.30 (696,000 metro viewers) and Hard Quiz (707,000). Nine’s RBT also beat BIP, and delivered 534,000 metro viewers.
Nationally Big Brother just cracked 1m viewers, while 7.30 delivered 967,000 and Hard Quiz 999,000. RBT brought in 786,000 national viewers, putting them all ahead of Bachelor In Paradise’s 639,000.
Seven won the night overall with a 20.6% primary channel audience share and 27.7% as a network. Nine secured 18.6% and 26.8% as a network to take second place. ABC, in third, held 12.9% as a channel and 18.2% as a network, and Ten landed in fourth with 11.1% and 17.9%.
Ten had the most-watched multi-channel with 10 Bold which held 4.5%.
