Ten’s Big Bash coverage hands channel first weekly win of the year

The Big Bash League – which has dominated Ten’s schedule for the last couple of weeks – has proved a ratings success, giving the channel its first win of 2018.

Ten won the week which ran from December 31 to January 6 with a 24% main channel share.

Meanwhile Nine’s share – which has been assisted by the fifth and final Ashes Test – was 21.8% and Seven’s share was 20.1%.

Total prime-time network share amongst the three free-to-air commercial networks was won by Nine (35.7%), followed by Ten’s 33.1% and Seven’s 31.2%.

The official ratings period is yet to begin – kicking off on February 11 – and cricket’s dominance throughout the week was clear.

Saturday’s final session of the Ashes was the most-watched program of the week, with 1.292m metro viewers tuning in.

In the BBL on Ten, the second session of the Melbourne Stars and Brisbane Heat clash on Tuesday came in seventh, with 842,000 metro viewers.

Session two of the Sydney Thunder and Hobart Hurricanes match was also in the top 10 programs.

On Saturday, The Ashes dominated television, with session three attracting 1.292m metro viewers.

Post-match coverage pulled in an additional 1.185m and session two was watched by 1.098m people across five metro cities.

On Ten, The Big Bash League clash between the Melbourne Stars and Melbourne Renegades pulled 620,000 viewers in session one and 789,000 in session two.

In Melbourne, the audiences were 272,000 and 257,000 respectively.

Nine won the news battle with 1.091m metro viewers over Seven News’ 821,000.

ABC News managed 717,000. The national broadcaster’s news offering was its most-watched program.

Weekend Sunrise beat Weekend Today, with metro audiences of 294,000 and 201,000 respectively.

Seven’s coverage of the Brisbane International and Hopman Cup on Summer of Tennis was watched by 401,000 metro viewers.

At the Brisbane International, Ukraine’s Elina Svitolina beat Belarusia’s Aliaksandra Sasnovich in the women’s final.

In Perth at the Hopman Cup, Roger Federer and Belinda Bencic sealed a win over Alexander Zverev and Angelique Kerber in the mixed doubles final.

The tables below are prepared by Nine based on OzTAM data and include data on the three free-to-air commercial networks. ABC and SBS data is not included:


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