MCM Media and ARIA align Take 40 and ARIA charts
Production company MCM Media has partnered with ARIA (Australian Recording Industry Association) to relaunch show Take 40 Australia to countdown the ARIA singles chart across radio, website and mobile platforms. MCM Media will also manage the Aria Chart website, to be redesigned.
The announcement:
MCM Media and the Australian Recording Industry Association (ARIA) are pleased to announce a new partnership deal that will see Australia’s most popular music countdown show, Take 40 Australia relaunch this Saturday March 10, counting down the ARIA singles chart across its radio, website and mobile platforms.
In addition, MCM Media will produce the ARIA chart website, which will be redesigned and relaunched later this year accompanied by a new mobile app; and manage sales opportunities for ARIA’s Charts properties. The new site and app will feature a video player hosting an extensive catalogue of premium music video.
MCM Entertainment Group CEO, Simon Joyce, says aligning with ARIA was a logical step that brings the two leading music brands into sync. “It’s just like Goyte and Kimbra – both fantastic artists in their own right – but combine them and you get a song that goes to number one worldwide. The partnership between MCM Media and ARIA will give audiences the simplicity of one highly credible chart and advertisers will benefit from new opportunities to integrate themselves within premium music content environments.”
Dan Rosen, CEO of ARIA says the deal allows ARIA to capitalise on MCM’s market knowledge and significant investment in the digital space. “We’re thrilled to be partnering with MCM, one of Australia’s most progressive new media and entertainment companies, through a series of exciting new radio and digital initiatives focused on the ARIA Charts. We are also extremely excited about the launch of our new Charts website and mobile app in coming months, as we work with MCM’s expert team to provide unprecedented interaction and engagement with the ARIA Charts for music fans across the country.”
Hosted by Jackie O, Take 40 Australia counts down the 40 most popular songs in the country and reaches a million listeners weekly (Nielsen Radio Ratings). The show is broadcast on Australia’s number one FM radio network, Southern Cross Austereo’s Today Network, and a broad number of regional stations across the country. The take40.com site is the number one audited music site in Australia (Nielsen Market Intelligence) and averages 575,000 unique browsers to the site each month.
The iconic and authoritative guide to the highest-selling music in Australia, the ARIA charts have long been a barometer of success for the industry, a measure of achievement for artists and a source of interest and debate for fans. The charts are compiled each week from recorded music sales data from the majority of Australia’s leading physical and digital music retailers.
The new ARIA chart website and mobile app will be designed by Igloo digital utilizing the Movideo online video platform – both part of the MCM Entertainment Group.
Take 40 Australia broadcasts Saturdays at 3pm in most states and territories. Individual station broadcast times can be found here.
Source: MCM Media press release
