Ten’s entertainment shows lead the key ad demographics, but Seven wins the night

Ten’s Masterchef Australia and Todd Sampson’s Body Hack 2.0 led their time slots and topped the key advertising demographics – 16-39s, 18-49s and 25-54s – but couldn’t help the network snatch a win from Seven overall.

The shows delivered audiences of 838,000 and 446,000 in their respective time slots. For Masterchef, the biggest audience came from Melbourne at 292,000, while Todd Sampson’s second season of Body Hack attracted a larger audience from Sydney.

Ten’s Masterchef led the key advertising demographics

With the help of entertainment, Ten finished with a 15.6% share on Thursday night, just short of Nine’s 17.2% share and behind Seven’s 18.9%. ABC and SBS had audiences of 10.3% and 5.4%.

Up against Ten’s Masterchef Australia was Seven’s House Rules, which ran in Sydney and Brisbane with 334,000 viewers. The show did not run on Wednesday night in Sydney and Brisbane due to the State of Origin.

Nine’s RBT, which also ran at the same time across all five cities, pulled in a metro audience of 559,000.

Later in the evening, Nine’s World’s Wildest Fights and Seven’s Ramsay’s Kitchen Nightmares, which ran during Todd Sampson’s Body Hack 2.0, did not make OzTAM’s top 20 programs.

The 6pm news bulletin rivalry was won by Seven on Thursday evening, according to OzTAM’s overnight preliminary ratings. Seven News had a metro audience of 978,000 while Nine News’ metro audience was 960,000.

In the multi-channels, 7mate’s movie Red attracted 199,000 metro viewers. Love Island, which ran at 8:30pm on 9GO had a metro audience of 170,000.


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