News

Ten’s Masterchef Australia and Shark Tank boost channel to second place for Tuesday night

Ten beat rivals Nine, ABC and SBS in main channel share last night, with the help of its entertainment shows Masterchef Australia and Shark Tank.

The network, which usually sits in third or fourth place according to OzTAM’s overnight preliminary ratings, finished with a 15.9% share over Nine’s 15.7% share. Meanwhile, Seven won the night with an 18.7% share. ABC and SBS’ shares were 11.7% and 5% respectively.

Shark Tank delivered a solid audience in the later time slot

In total network share, Nine Network’s 25.5% share beat Network Ten’s 21.8%.

Ten’s solid performance is attributed to two entertainment programs, Ten’s Masterchef Australia and Shark Tank, which ran at 7:30pm and 8:40pm respectively. Masterchef Australia was the most watched non news show of the evening with 886,000 metro viewers, winning all key ad demographics (16-39s, 18-49s, 25-54s). In the later time slot, Shark Tank attracted 614,000 metro viewers, coming in second across the demographics behind Ten’s Masterchef in the 16-39s and 18-49s.

Running up against Ten’s Masterchef in the earlier time slot was Seven’s House Rules, which was slightly up on last week’s 674,000 metro viewers to 717,000. On Nine, the second episode of Buying Blind, which ran until 9pm, managed 554,000 metro viewers. Last week, the show premiered with 608,000 metro viewers.

Later in the evening, Shark Tank was able to attract more viewers than Seven’s Interview (477,000), which commenced at 8:45pm, and ABC’s Back in Time For Dinner, which pulled in 584,000.

But in news and current affairs, it was Seven which took the lead. Its 6pm news bulletin was the most watched program of the evening, with 1.131m viewers across Sydney, Melbourne, Brisbane, Adelaide and Perth. Its biggest audience – 316,000 – came from Melbourne last night.

By comparison, Nine News’ 6pm bulletin achieved 1.007m.

On the multi-channels, 7mate’s Outback Truckers just beat 9Go’s Love Island Australia, with audiences of 222,000 and 200,000 respectively. In the video player measurement (VPM) rankings, seven of the top ten shows sit in the 28 day rankings.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing